Privacy Policy
Funnel 4 You

We strongly recommend all of our Customer’s to read through the Privacy Policy carefully before purchasing, accessing or using any of the Company’s Programs, Products and Services.
1. Data Controller and contact details

Funnel 4 You Ltd
PB 1096
00101 Helsinki, Finland
Data Protection Officer: Victor Jansson
Telephone: +358 40 670 1228

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being processed online. PII, as described in Finnish and European privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single natural person, or to identify an individual in context. Please read Funnel 4 You’s privacy policy carefully to get a clear understanding of how Funnel 4 You collect, use, protect or otherwise handle the Funnel 4 You’s Personally Identifiable Information in accordance with Funnel 4 You’s website.

2. Funnel 4 You’s processing of personal data
Funnel 4 You is a digital sales funnel expert carrying out its business in within EU/EEA, but also internationally. Funnel 4 You processes personal data in connection with its business, i.e. for the purposes of assignment management, business development and recruitment. We take your privacy seriously, and this privacy policy describes how and in which situations personal data is processed and your rights as a data subject. A set of purposes for which personal data is processed is listed below. The personal data that we are processing about you is hence decided by your activity and our relationship with you. Funnel 4 You typically collect information from the Customer when the Customer register on to Funnel 4 You’s site, place an order, subscribe to a newsletter, respond to a survey, fill out a form or enter information on Funnel 4 You’s site. Provide Funnel 4 You with feedback on our products or services Funnel 4 You may also automatically collect information about your browsing actions, equipment, and usage patterns using server logs, cookies, and similar technologies.

3. Purposes and lawful basis for processing
In order to develop the products, the services and the business of Funnel 4 You, handle client assignments in a suitable way, adhere to clients instructions, applicable agreement and legislation etc., Funnel 4 You processes personal data mainly for the following purposes and on the following lawful grounds:
Assignment management. When turning to us for assistance, we need certain personal data to keep in touch with you, and to handle the task in a manner we deem best for you. The personal data we need for this purpose varies from case to case, and the lawful basis for processing are the applicable general conditions of service and legitimate interests.

Invoicing, payments and debt collection. We naturally need to receive due payments for our services. We handle such payments by invoicing you and keeping track of your payments, which is based on the applicable general conditions. Should we not receive payment, we may turn to debt collection agencies, which is based on legitimate interests.

Product, service and business development. Offering relevant and modern products and services serves both your and our interests, and we want to be in the forefront of the development in our field. Personal data that you prove through i.e. your activity on our website or as a client helps us reach these goals. These processing activities are based on legitimate interests.

Newsletters and other types of marketing. We offer many services that we would like you to use, and for this reason we keep you updated on our latest news. Newsletters and other types of marketing are therefore ways for us to be more relevant to you, and also these processing activities are based on legitimate interests.

Handling event invitations and registrations. We consider various events to be excellent opportunities to meet new people and connect with clients, and we naturally would like you to participate. We also need to handle the registration and possible allergies (for the catering). Such processing activities are based on legitimate interests and applicable conditions for the event.

Handling relationships with suppliers. When buying products and services from suppliers, we process certain personal data to keep registers of suppliers, evaluate their products and services, follow up on purchases made and handle payments. We need to follow up on the performance of the suppliers in order to continue our relationship with the best ones. This is based on performance of a contract and legitimate interests.

A smooth visit on our website. Both you and we are interested in a website that is quick to use and suited to your preferences, which in turn is supported by the website being smooth and user-friendly. To improve Funnel 4 You’s website in order to better serve the Customer. (Necessary for Funnel 4 You’s legitimate interests to study how customers use Funnel 4 You’s products/services, to develop them, to grow Funnel 4 You’s business and to inform Funnel 4 You’s marketing strategy) These processing activities are based on legitimate interests.

Handling job applications, evaluating applicants, possible interviews and applicant selection. Funnel 4 You may use your personal data to maintain contact with you, evaluate if your experience is suited for Funnel 4 You, arrange interviews with you as well as use certain basic personal data as the basis of a possible contract of employment. The processing is based on Funnel 4 You’s legitimate interests. In certain limited situations the processing is based on your consent (e.g. if we use personal data collected from third parties in the recruitment process).

To follow up after correspondence (live chat, email or phone inquiries) (Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy). At any time, you may email us at to unsubscribe from marketing or click the “unsubscribe” button on any email communication from Funnel 4 You.

To administer a contest, promotion, survey or other site features. (Performance of a contract with the Customer, Necessary for Funnel 4 You’s legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy.

To quickly process the Customers transactions. (Performance of a contract with the Customer, Necessary for Funnel 4 You’s legitimate interests to recover debts owed to Funnel 4 You).

To ask for ratings and reviews of services or products (Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
In terms of processing activities that are based on legitimate interest, Funnel 4 You has done balancing tests between your interests, your fundamental rights and our interests. In many situations our interests and your interests are aligned, but we have, based on the interest balancing tests, nevertheless limited the personal data, retention periods and other processing activities to what is necessary for the specific purpose.

4. Categories of personal data
The categories of personal data processed vary depending on the type of data subject in question. The categories of personal data are the following:

1) Technical user data, such as cookies, IP addresses, language settings, data on geographical location, software and hardware versions, which subsites you have visited on our website as well as likes and comments on our social media channels.
2) Basic (contact) information, such as name, e-mail address, postal address, postal code, town/city and website.
3) Data on your job position, such as employer, title and field of business.
4) Event registrations and possible diets and allergies.
5) Marketing consents and bans.
6) Consents.
7) Fields of interest and which types of newsletters you would like to receive.
8) Social security number.
9) Client data, such as natural or legal person, office in charge, Funnel 4 You’s person in charge, field of business and client number.
10) Payment data, such as fee quotes, invoice amount, paid amounts, outstanding amounts, invoice date, due date of payment, reminders, contact person and bank account numbers.
11) Examinations, experience, knowledge and other work related data, such as current and past positions, grades, transcript of studies, references and their evaluations, IT, language and other proficiencies, aptitude assessments, salary demands and expectations, and other information.

The personal data processed by Funnel 4 You have been limited to what is necessary for the specific purpose. Funnel 4 You needs certain personal data to perform various tasks according to applicable legislation and conditions of service. You are entitled to not to provide this personal data to us, but in such case we cannot guarantee the delivery of our products and services in the best possible manner or at all. For example, we cannot commence an assignment unless you provide us with the personal data we need for carrying out your assignment.

5. Sources
Personal data is first and foremost collected from yourself, e.g. when we investigate risks, when you contact us and need our assistance, when you inform us about diets for events or when you apply for our scholarship. Personal data is also generated by your own activities on e.g. our website or social media channels. In many situations we can save you the trouble of providing all personal data to us yourself by collecting it from third parties. Among other public registers, we often collect personal data from the trade register maintained by the Finnish Patent and Registration Office for client registrations, assignment registrations. We may also collect personal data from the website of your employer. For the assignment management, we collect the personal data we need, which varies from assignment to assignment and which may be collected from third parties. As another example, Funnel 4 You may obtain evaluations from the references you have listed in your job application.

6. Does Funnel 4 You use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to the Customer’s computer’s hard drive through the Customer’s Web browser (if you consent) that enables the site’s or service provider’s systems to recognize the Customer’s browser and capture and remember certain information. For instance, Funnel 4 You use cookies to help Funnel 4 You remember and process the items in the Customer’s shopping cart. They are also used to help Funnel 4 You understand the Customer’s preferences based on previous or current site activity, which enables Funnel 4 You to provide the Customer with improved services. Funnel 4 You also use cookies to help us compile aggregate data about site traffic and site interaction so that Funnel 4 You can offer better site experiences and tools in the future.

Funnel 4 You also use cookies for: Help remember and process the items in the shopping cart, Understand and save user’s preferences for future visits, Keep track of advertisements, Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. Funnel 4 You may also use trusted third-party services that track this information on our behalf.

The Customer can choose to have the Customer’s computer warn you each time a cookie is being sent, or the Customer can choose to turn off all cookies. The Customer does this through their browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies. If the Customer turn cookies off, some features will be disabled. It won’t affect the user’s experience that make your site experience more efficient and may not function properly. Nevertheless, the Customer will still be able to place orders.

7. Categories of recipients
Funnel 4 You mainly processes personal data within the company and for its own purposes. However, certain situations require that personal data is disclosed to third parties. For example, Funnel 4 You arranges certain events in co-operation with other organizations, and personal data may hence be disclosed to the other event organizers or catering companies. We also work together with several business service organizations, and personal data may from time to time be disclosed to such organizations to facilitate the processing of personal data for our own purposes.
Assignment management often requires disclosure of personal data to third parties. As an assignment often involves counterparties, opposing counsels, public authorities, banks and insurance companies, personal data may need to be disclosed to such parties. Personal data may also be disclosed for obtaining expert advice. 

8. Storage period
Funnel 4 You stores personal data as long as it is necessary for the purpose for which it was collected. The storage period varies depending on the categories of personal data and the purposes it was collected for. E.g. we store cookies and other personal data collected through your activities on our website and social media channels as long as we need them for developing our products, services and business. This varies, but they are typically stored up to a couple of years. You can change the settings of your web browser to prevent cookies from being stored as well as erase cookies in your web browser. Funnel 4 You does not store cookies after they have been deleted.

Personal data needed for sending newsletters is stored as long as Funnel 4 You deem that you may be interested in Funnel 4 You’s products and services. This may be dependent on e.g. how your position in the company changes or if you change workplace. Personal data processed for events is, as a main rule, only stored until the event is finished. Funnel 4 You may however store personal data for longer periods to follow up on your views on the event and to let Funnel 4 You know whether you are interested in similar future events.

Funnel 4 You stores personal data for registering and maintaining client relationships as long as you are a client, and thereafter in according with applicable legislation. Personal data on payments, invoicing and debt collection is stored until the payment has been received, and thereafter as long necessary in accordance with the Finnish Accounting Act.
In addition, Funnel 4 You adheres to other applicable legislation that regulates storage time, e.g. legislation on accounting. How long personal data in terms of recruiting is stored is dependent on whether the application process has a fixed time table or is open. After the application process is finished, we store personal data at least for a year to be able to get back to the data subject if new recruitment needs arise.

9. Transfer of personal data outside the EEA
Funnel 4 You processes your personal data mainly within the EU and the EEA. However, due to technical reasons, Funnel 4 You may need to transfer certain personal data to third countries where the level of personal data protection may be lower than within the EU and the EEA. If an adequacy decision by the EU Commission would be absent for this third country, the personal data protection is ensured by other appropriate safeguards. Such safeguards are principally standard contractual data protection clauses adopted by the EU Commission.

10. The rights of the data subject
You have the right to request access to your personal data as well as rectification and erasure of your personal data. You also have the right to request restriction of and to object to the processing of your personal data. Further, you have the right to data portability. The scope of such rights is determined according to the general data protection regulation and other applicable legislation.

You may access and erase cookies, and adjust certain other technical data, in your web browser, smartphone or other device you may use. In other cases, a request or objection shall be sent to Funnel 4 You’s contact person stated above.
Funnel 4 You is bound by professional obligations on confidentiality and secrecy for the benefit of the client. This may restrict i.e. your right to access your personal data or to obtain a confirmation as to whether personal data concerning you are being processed.

11. Consents
The processing of certain personal data is based on your consent. In such cases you always have the right to withdraw your consent i.e. in terms of cookies, you have the right to change your web browser settings to prevent it from creating cookies.
12. Right to lodge complaints with the supervisory authority
You have the right to lodge a complaint against Funnel 4 You’s processing of personal data with the Finnish supervisory authority. The authority supervising Funnel 4 You’s processing of personal data in Finland is the Office of the Data Protection Ombudsman ( You may also lodge a complaint with the supervisory authority in your country of residence.
13. Profiling and automated decision-making
Funnel 4 You does not use automated decision-making, including profiling.
Last update: 13.2.2023